[Paul] We’ve been speaking a lot about the importance of customer lifetime value… How important is that to you that, when you get that customer, you go on a journey with them that lasts forever? And what kind of specific things might we be able to do in our business as a physical therapy companyRead More…
"GET YOUR FREE MARKETING
PLAN ROADMAP"
Use the Form Below to Get Paul’s Marketing Plan Template FREE
Get Your Free Marketing Plan Road Map
Complete the Form Below for INSTANT Access:
Author: Paul Gough
Interview With Daymond John | “Do the Doubts Ever Go Away?”
[Paul] Talk to me about however big you get, I’m looking at you and I’m thinking all I want to ask you is, do the doubts ever go away? Is there ever a day where you wake up and you just have no doubts? There’s no fear, there’s just nothing going on. [Daymond] No, no. Well,Read More…
When Was The Last Time You Intentionally Became Uncomfortable? With James Lawrence
In life, the bully is loud. It’s relentless, and he’s saying “I told you, you’re not good enough. You didn’t deserve to be here. You haven’t sacrificed, you’re not a winner. A loser. Go. Home quit.” Why do we listen to this voice inside of our head, instead of overpowering them and becoming the bestRead More…
Habit Force vs Force Of Habit
Habit Force vs Force Of Habit What’s the difference? Another thing that Dan Kennedy taught me was the idea that 80% of people have the habits of the 80%, and that’s what keeps them stuck at 80%. I’ll say that again, 80% of the people in the world have the habits of 80% of theRead More…
Why Selling to People Who Don’t Know About PT Is Key to Multiplying Your Revenue
I’d say of all of the things that I’d learned that have had the biggest shift in the way that I see life and see business and understand my business, and ultimately the opportunities that I’ve got from my business – the biggest one has been understanding the very simple but often overlooked idea that the moneyRead More…
What Is Emotional Fitness And How Does It Contribute To Business Success?
People ask me all the time, what is my morning routine? Well, it starts every day in the gym and here’s why… I believe fitness is just a prerequisite for a business owner not only to be successful because, of course, you can be successful in business without being in the gym or without beingRead More…
How Can Shifting Your Mindset From Practitioner to Marketer Change Your PT Career?
This is one of the best things Dan Kennedy ever taught me. It was quite interesting because I’d spent my whole physio career wanting to be the best physio. I spent my entire life thinking that if I was the best physical therapist, if I had the best skills, if I was the best clinicianRead More…
How Do I Get To A Point Where Approval Isn’t Needed?
The Best Thing I’ve Learned From Dan Kennedy Let me tell you the best thing I’ve ever learned from Dan. One of them. There’s so many. But this is one of the best. It’s called approval not needed and it’s a principle. It’s a way of living. It’s a type of life. It’s a quality ofRead More…
How Can I Improve My Digital Marketing Strategy?
I know that your problems with digital marketing are one of, if not all of, these 3- They struggle to get good leads They struggle to get enough leads They simply don’t know how to do it Have you ever heard of the idiom “judging a fish on it’s ability to climb a tree”? WeRead More…
The Absolute Joy of a Massive Tax Bill
This article is not about tax season, it’s more about the bigger broad point of why you’re running a business in the first place and that is to get WEALTHY. Never forget that. Write it down. There’s a higher purpose to the company that might involve serving people better than anyone else but the pointRead More…