A Front Desk Superstar is a vital cog in your business. Someone who interacts with patients, is the first point of contact when a potential client gets in touch, and an individual who can be relied on. Getting the appointment right is of huge importance. David Stejdan, of Empire Sports PT And Rehabilitation, NY,Read More…
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Author: Paul Gough
The Correct Way To Hire, Identify And Train World-Class Employees for Your PT Clinic
One of the questions I get asked the most from clients is about recruitment…. How do we do it? How long does it take? What is the accountability and training like once they start? How do you create a scorecard? In our company, and in others you might admire, you see the great and theRead More…
This Might Be Why Your Google Ads Aren’t Working for Your PT Clinic
Throughout our time of managing paid search campaigns, with Google, You Tube, Bing and a sprinkle of Yahoo being the most prominent, our Private Practice Marketer agency hears time and again about clients struggling to run their own Paid Search Campaigns, with a big budget spent with limited success. Paid search advertising offers a rapidRead More…
How To Increase Your Clinic’s Revenue By 200% | PT Success Story
Eric Wallace has enjoyed great success in 2021 – he is 200% up year on year! Based in Appleton, WI, Motus RX Physical Therapy helps active people move confidently and feel young without medications, injections or surgeries. Eric joined the 4% Club last year and in little over 12 months, his outlook and business hasRead More…
8 Best Practices to Optimize Your YouTube Channel for Your Clinic
Do you want to be the leading face behind your business and be seen as an authority on the subject of patient health and physical therapy? One great way to place yourself ahead of your competition is to start a YouTube Channel answering questions that your perfect patients want to know. Did you know thatRead More…
How To Get Your Ads To The Top Of The Google Search List | PT Success Story
Leslie Abrahams joined our Private Practice Marketer Program in May 2020, right after Covid hit. He knew that with the uncertainties around him, he needed to do what he could to keep his business going. Bodies Under Construction has 4 clinics across the south east of England. It hasn’t been an easy journey. There wereRead More…
Best Email Marketing Tips for Physical Therapists to Increase Your Patient Lifetime Value
What does your email follow-up process look like for your physical therapy clinic at the moment? Are you doing any sort of automated follow up? Too many PT Clinic Owners make the mistake of putting 100% of their effort into constantly getting new patients, all the while neglecting the warmest leads they have (AKA: theRead More…
How To Bring In 36 New Patients Every Month | PT Success Story
There are so many different facets to the 4% Club that you can’t fail to progress and grow as part of it. Less work for more profits: it’s a great game plan. Rebecca Yu, of Royal Therapeutics Treatment in Burnaby, BC, Canada has just enjoyed her best month ever. She has stepped back from treatmentRead More…
5 Major Mistakes You Might Be Making On Your PT Clinic’s Instagram Account
Most successful physical therapy clinic owners use Instagram and other social media platforms to promote their products or services. However, many PTs are making some classic mistakes with this platform. Here on Planet Paul we do talk a lot about Facebook, because our ideal patient also happens to be the primary demographic of Facebook usersRead More…
How To Get 1.1 Million Ad Views for Just $100
Last month I told you that the Paul Gough Physio Rooms digital ads were doing amazing – and that appointments were booked out, with an ever-growing waiting list. Well, this month we’re still in the same fantastic position. Vicki and the team haven’t stopped on the phones, booking in new patients – and with moreRead More…