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Recruiting in 2022 was difficult. Recruiting in 2023 will be even tougher. The question will be, do you want to find top talent? Here are 5 of the best-recruiting tips to avoid hiring struggles. Depending on which side of the fence of you sit on, recruitment is either the best thing you canRead More…
From the Desk of Paul Gough, Orlando, Florida Re: My Thoughts Since PPM LIVE — So we’re almost three weeks since “PPM LIVE” happened. I wanted to write this letter to you to personally thank you for coming and contributing to the most amazing of weekends that exceeded all expectations. When I first announced PPM Live, IRead More…
When it comes to managing your own workload, a marketing assistant, or a team, planning and organizing projects ahead of time makes life so much easier and far more productive. Recently, I covered “How We Make 20+ Pieces Of Content From One Blog Post”. I explained how at Paul Gough Physio Rooms (PGPR), we useRead More…
At the Paul Gough Physio Rooms in the U.K., we receive lots of referrals from patients every month, and the term we use for this is ‘Word Of Mouth’ referrals. So here is how to get more referrals and develop loyalty in your business. A big percentage of the referrals at PGPR are generated /Read More…
If you haven’t read part 1 of the blog post, check it out: here Don’t Overestimate What You Can Achieve In 12 Months The other thing to consider about copying the behaviour, commitment and sacrifice of sports stars or athletes is that they have very different career lengths to you and I. They may have aRead More…
Imagine the scenario. You spend your whole life working towards something – a certain level of achievement – only to discover that you won a gold medal in the wrong race. Sounds dumb, right? And in the cold light of day, it is. But it is life in the entrepreneurial world and it’s so commonRead More…
Have you ever been shopping on Target’s website, but decided not to purchase anything, then seen a Target ad pop-up on your Facebook ads in you feed? (Happens to us all the time.) Today, I’m going to teach you how it’s done! We are going over our most successful retargeting on Facebook strategies that youRead More…
Jason and Shania Clemons started in business in 2015 and jumped in Paul’s World in 2016. In 2019, they dove into 4% Club and are now CEO Mastermind members. They are some of the most successful business owners in this community and were invited onstage at our Summer Mastermind Event to take you through theRead More…
When it comes to creating ads online, creating an audience on Facebook, here’s where to start; if you’re wondering why you need to start with an audience building campaign, let me explain… Facebook is classified as a “push” platform, while Google is a “pull” platform. Users are not searching for your content on Facebook, weRead More…
Today, the focus is on Google Ad call extensions and addressing ‘wrong number’ callers and how important it is for your company and your services to be getting calls from Google Ads, as well as the importance of changing your mindset regarding calls coming into the business. Call Extension Ads You can add phone numbersRead More…