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I’d say of all of the things that I’d learned that have had the biggest shift in the way that I see life and see business and understand my business, and ultimately the opportunities that I’ve got from my business – the biggest one has been understanding the very simple but often overlooked idea that the moneyRead More…
I know that your problems with digital marketing are one of, if not all of, these 3- They struggle to get good leads They struggle to get enough leads They simply don’t know how to do it Have you ever heard of the idiom “judging a fish on it’s ability to climb a tree”? WeRead More…
FROM THE DESK OF LESTER KITCHING: (The Head of my Physio Rooms Marketing and a Specialist in CMO) I want to share a little story that I thought highlights the importance of focusing on a variety of marketing spokes, and not just being tunnel vision with paid ads, such as Google. When my wife wasRead More…
For the business owner, time is of the essence. Do you have the time and hours to learn how to master EVERY aspect of your business? — Jason Han, Health Fit in Pasadena, CA, falls into that category. As well as owning the clinic, Jason is also Head of Rehabilitation with Los Angeles Football ClubRead More…
When it comes to creating ads online, creating an audience on Facebook, here’s where to start; if you’re wondering why you need to start with an audience building campaign, let me explain… Facebook is classified as a “push” platform, while Google is a “pull” platform. Users are not searching for your content on Facebook, weRead More…
Running Facebook Ads is one of THE most important ways for savvy physical therapy clinic owners to attract new patients and grow their business. The most important thing to remember is that Facebook’s marketing strategy is always changing. It’s important to keep up to date on everything Facebook related as best you can as youRead More…
A regular question I get asked is: “Do you ever run out of content to post about for Paul Gough Physio Rooms?” My answer is a simple one: No. We make the most of every piece of content, repurposing and distributing it under different headlines and positioning it in slightly different ways, multiple times acrossRead More…
There are so many different facets to the 4% Club that you can’t fail to progress and grow as part of it. Less work for more profits: it’s a great game plan. Rebecca Yu, of Royal Therapeutics Treatment in Burnaby, BC, Canada has just enjoyed her best month ever. She has stepped back from treatmentRead More…
Last month I told you that the Paul Gough Physio Rooms digital ads were doing amazing – and that appointments were booked out, with an ever-growing waiting list. Well, this month we’re still in the same fantastic position. Vicki and the team haven’t stopped on the phones, booking in new patients – and with moreRead More…
The team of coaches here at Paul Gough HQ are here to help. To help you grow your business, to assist in planning ahead and more. But it’s not only about growing your business, it’s about you growing as a person, from a fledging business owner to a confident and competent CEO. They take greatRead More…
