Your marketing assistant can be either your greatest asset or your greatest frustration when it comes to marketing your physical therapy clinic. A lot of clinic owners know that they need a marketing assistant to help bring in new patients – but they just aren’t sure what that assistant should be doing all day. WhetherRead More…
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Tag: Hiring
“Clients Are Sick of Seeing My Face on Ads all the Time (all 1.1 Million of Them)”
The Paul Gough Physio rooms enjoyed a record Q1 for leads, during a national lockdown, with Google and Facebook as our primary lead sources. The Physio Rooms digital ads are doing amazing right now. Appointments are booked out solid with a waiting list too, so I thought I’d kick this new feature off with a breakdownRead More…
After Being Stuck For 18 Years, Todd Followed This Process To Streamline Recruitment For His PT Clinic
Todd Houghton has only been part of our 4% Club for a matter of months – but the difference in his outlook and business has been spectacular. Based in Attleborough, MA, Houghton Physical Therapy has been established for 18 years. But Todd’s problem, he admits, was that he had the SAME business 18 times over! NowRead More…
How Paul’s Key Lessons In Life Have Inspired Michael And Casey
“Michael Murphy teaches all of us how to successfully navigate the unpredictable and uncharted road less travelled.” Paula and Bernie Swain, Founders, Washington Speakers Bureau Michael Murphy is smiling, laughing, loud and friendly. His outlook and positivity radiates across the Atlantic and cyberspace as we chat over Zoom. Casey, his wife, sits alongside him listeningRead More…
“Even During My Biggest Challenges, Including Contracting Covid, Paul’s Team Worked To Keep My Business Thriving”
We had a profitable, growing clinic at the start of 2020, then the pandemic hit and we had our training business shut down and lost 32% in Q2 Year over year. We made the decision to use our spare time to tighten up our systems and shoot videos. We started an online program, switch toRead More…
By Using Paul Gough’s Mastermind Program, Ryan Saw A 39% Increase In His Profits
In October 2016 when my wife was 3 months pregnant with our first son, I made the decision to quit my full-time stable job with benefits to start a company with a business partner. With inspiration from Jarod Carter, my business partner and I were planning to create a cash-only PT practice aimed at treatingRead More…