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There are so many different facets to the 4% Club that you can’t fail to progress and grow as part of it. Less work for more profits: it’s a great game plan. Rebecca Yu, of Royal Therapeutics Treatment in Burnaby, BC, Canada has just enjoyed her best month ever. She has stepped back from treatmentRead More…
Most successful physical therapy clinic owners use Instagram and other social media platforms to promote their products or services. However, many PTs are making some classic mistakes with this platform. Here on Planet Paul we do talk a lot about Facebook, because our ideal patient also happens to be the primary demographic of Facebook usersRead More…
Last month I told you that the Paul Gough Physio Rooms digital ads were doing amazing – and that appointments were booked out, with an ever-growing waiting list. Well, this month we’re still in the same fantastic position. Vicki and the team haven’t stopped on the phones, booking in new patients – and with moreRead More…
So you are thinking about starting a podcast for your physical therapy clinic, but you’re not quite sure how to start. Surprisingly, creating a physical therapy podcast is really not as difficult as many make it out to be. There are two challenges that physical therapists generally encounter when they decide to start a podcast:Read More…
The team of coaches here at Paul Gough HQ are here to help. To help you grow your business, to assist in planning ahead and more. But it’s not only about growing your business, it’s about you growing as a person, from a fledging business owner to a confident and competent CEO. They take greatRead More…
WE’VE EXPERIENCED a spike in overall Google enquires at the Paul Gough Physio Rooms recently, especially as Covid restrictions have started to ease. With more and more people now searching for physical therapy services in their local area, it’s crucial that your business is seen in the search engines. But as well as being seen,Read More…
Jason Miller is one of the newer members of CEO Mastermind. Already, however, he appreciates the impact on his business. “Invaluable”, “Smartest decision I have made”, “Forced into a level of accountability I’d not had before” are just three ways Jason, of Centex Rehabilitation in Texas, has described his early experience of the highest levelRead More…
Know you need to market your physiotherapy clinic, but not sure where to start? Physical therapy marketing strategies don’t need to be complicated. There are some very easy steps you can take to launch your clinic’s marketing and increase your brand awareness. Most physical therapists know the importance of social media platforms to create anRead More…
Ellen Tomsic is one of the newer members of the Planet Paul community. Already she is seeing a huge shift in outlook as new processes are being implemented. She is shifting from insurance-based appointments to a cash-pay clinic and her eyes have been opened to what she can really get from the business. In a two-partRead More…
Your marketing assistant can be either your greatest asset or your greatest frustration when it comes to marketing your physical therapy clinic. A lot of clinic owners know that they need a marketing assistant to help bring in new patients – but they just aren’t sure what that assistant should be doing all day. WhetherRead More…
