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I grew up in the UK. I went to PT school in England and shortly afterward, moved to the USA. I purposely worked in a variety of different settings and gained a broad experience of Physical Therapy and how it helps people in their lives. I have always favored outpatient as I feel it offersRead More…
Managing Your PT Practice Marketing Budget Why is having a marketing campaign so important for your physical therapy clinic or private practice? Having a successful marketing campaign can help your clinic attract a new patient as well as retain existing clients. Your physical therapy marketing strategy should be at the forefront of your efforts toRead More…
I graduated PT school in 2001. I knew I wanted to start my own business when I graduated. I thought I would do it in 5 years, but it happened in 2. I had someone I knew pretty well who was in the soccer community who owned his own PT clinic for 10+years reach outRead More…
Why a Physical Therapy Marketing Assistant is Worth the Cost Too many physical therapy business owners make the mistake of not hiring a marketing assistant for their physical therapy clinic from the start. Most physical therapists rely on petitioning doctors for their long term marketing tactics. If you are a physical therapy business owner andRead More…
We had a profitable, growing clinic at the start of 2020, then the pandemic hit and we had our training business shut down and lost 32% in Q2 Year over year. We made the decision to use our spare time to tighten up our systems and shoot videos. We started an online program, switch toRead More…
Ranking at the top of Google is the best way for your PT clinic to get noticed by potential patients. If you hope to stay on top of digital marketing trends, make sure to optimize your blog posts to show google and other search engines what people search for. Here are some tips and tricksRead More…
In October 2016 when my wife was 3 months pregnant with our first son, I made the decision to quit my full-time stable job with benefits to start a company with a business partner. With inspiration from Jarod Carter, my business partner and I were planning to create a cash-only PT practice aimed at treatingRead More…
Hey there, this is Paul Gough, author of the best-selling book on marketing for physical therapists, The New Patient Accelerator Method, and in this article, I am going to answer a very common question that I get asked by physical therapists like you: How do I get patients for my physical therapy practice?” The answer,Read More…
I started Body Motion Physical Therapy in September 2017. 3 months after I delivered my second child (2 kids under 2). I knew I was sick of home health and was craving to see outpatient clients again and wanted to get back to doing women’s health. Staying home wasn’t an option but outpatient didn’t payRead More…
Today we’re going to answer a very important question, a common question that many physical therapy business owners have: How do I market myself as a physical therapist? I have been marketing myself and my business for over a decade now. I run a private cash pay business in the United Kingdom that is competingRead More…
