Making use of Instagram and other social media platforms is essential for private practice owners to promote their products or services. Creating a calendar to post regularly on social media will help drive traffic to your website, encourage your target audience to convert and even help with lead generation. Social media marketing should absolutely becomeRead More…
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Tag: Sales + Conversions
4 Books Every Physical Therapist MUST Read to Consistently Generate New Leads for Your Clinic
While in PT school you likely were required to read books about anatomy, treating patients, analyzing pain points and learning how to help ease body pain. Yet, most physical therapists agree that upon graduation from PT school they were left severely lacking when it comes to training about such essential subjects as how to generateRead More…
“Working With Paul Gough Helped Me To Save My Business During 2020”
For Matthew Riordan, being part of Paul’s World helped save his clinic and his business. With the confidence to raise his rates at the back end of 2019, Professional PT and Training, based in Madison NJ, was able to come through 2020 in a strong position and ready to attack the next 12 months. HeRead More…
How Do You Evaluate Your Current Physical Therapy Marketing Performance?
The Meaning Of Marketing Marketing is an art. It takes strategy, knowledge, and an understanding of your consumers’ wants and needs to be able to market effectively. When you market, you establish connections that will benefit you in the future. All of this sounds great, but in order to market successfully, you need to haveRead More…
How Covid-19 Has Changed Physical Therapy
March 2020 marked the start of a new era of the world and, as you all know, not a particularly good one. We found ourselves in the middle of a global pandemic. Thousands were dying, hospitals were overwhelmed with patients, doctors ran out of personal protective equipment (PPE), and the world pretty much shut down,Read More…
“I Feared I Would Have To Quit, But Now I’m Hiring And Aiming For CEO Mastermind 2022”
Robert Brown is on a big journey, and he knows EXACTLY where he wants to be. Based in Washington DC, Sports Massage Pros is a business growing by the day: rates are on the rise, there’s a full schedule, hiring is on the agenda along with a move to bigger and owned premises. And RobertRead More…
How Do You Measure Physical Therapy Online Marketing Success?
How much do you invest each month in your physical therapy clinic’s online marketing? What practices are you using to increase your clinic’s online marketing success? And how do you know if they are working? During the pandemic, while many physical therapists lessened their online presence and marketing strategy, I made a commitment to investRead More…
Why Is Customer Lifetime Value So Important In Physical Therapy?
Today I want to talk to you about something that will be very important if you want to stay on top of your competitors: Customer Lifetime Value. Customer lifetime value tells you how well you are connecting with your audience. Of course, this is information you should definitely want to know to be successful withRead More…
“My Profits Increased By An Amazing 147% By Recruiting Paul’s Team!”
Since my teen years, I have known that I wanted to be a physical therapist. Being an athlete, my desire to be a PT developed after realizing that I was always curious about the rehab process when I became injured. So, as I was going through my 7 years of schooling to become a DPT,Read More…
How to Start a Physical Therapy Business
Do you want to branch out from the physical therapy clinic you are working at to start your own clinic? Or perhaps you are recently graduating from PT school and want to take the big step of becoming a business owner after you graduate? Or maybe you are already a physical therapy private practice owner,Read More…