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I grew up in the UK. I went to PT school in England and shortly afterward, moved to the USA. I purposely worked in a variety of different settings and gained a broad experience of Physical Therapy and how it helps people in their lives. I have always favored outpatient as I feel it offersRead More…
Managing Your PT Practice Marketing Budget Why is having a marketing campaign so important for your physical therapy clinic or private practice? Having a successful marketing campaign can help your clinic attract a new patient as well as retain existing clients. Your physical therapy marketing strategy should be at the forefront of your efforts toRead More…
I graduated PT school in 2001. I knew I wanted to start my own business when I graduated. I thought I would do it in 5 years, but it happened in 2. I had someone I knew pretty well who was in the soccer community who owned his own PT clinic for 10+years reach outRead More…
We had a profitable, growing clinic at the start of 2020, then the pandemic hit and we had our training business shut down and lost 32% in Q2 Year over year. We made the decision to use our spare time to tighten up our systems and shoot videos. We started an online program, switch toRead More…
In October 2016 when my wife was 3 months pregnant with our first son, I made the decision to quit my full-time stable job with benefits to start a company with a business partner. With inspiration from Jarod Carter, my business partner and I were planning to create a cash-only PT practice aimed at treatingRead More…
Hey there, this is Paul Gough, author of the best-selling book on marketing for physical therapists, The New Patient Accelerator Method, and in this article, I am going to answer a very common question that I get asked by physical therapists like you: How do I get patients for my physical therapy practice?” The answer,Read More…
We officially launched Roscoe Physiotherapy Co in the fall of 2017. In the months leading up to it, we had channeled all our extra time and energy into making this vision a reality. We both left our jobs that year and decided to go all-in on this ‘all or nothing” idea. We had also takenRead More…
In our New Patient Accelerator Program we show you everything you need to know to market your clinic, including setting up your Facebook Ads. So, in this article, I wanted to help you hit the ground running by making sure your ad account is set up and ready to go. Believe it or not, someRead More…
Life, for Matt Calhoun, has admittedly became a lot easier since he started using Google Ads. “I did it myself for over a year and had some success with increased leads, but I didn’t know what I was doing,’’ he told us. “I didn’t know how to properly measure my success, how to adjustRead More…
A Step-By-Step Walkthrough Of Getting The Statistics You Want On Your Infusionsoft Dashboard For those of you who are using the CRM, Infusionsoft, you should know by now the power of Tags – if you don’t currently use Infusionsoft, you should check out Paul’s Infusionsoft training, as a matter of urgency! In the Paul GoughRead More…