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I know that your problems with digital marketing are one of, if not all of, these 3- They struggle to get good leads They struggle to get enough leads They simply don’t know how to do it Have you ever heard of the idiom “judging a fish on it’s ability to climb a tree”? WeRead More…
FROM THE DESK OF LESTER KITCHING: (The Head of my Physio Rooms Marketing and a Specialist in CMO) I want to share a little story that I thought highlights the importance of focusing on a variety of marketing spokes, and not just being tunnel vision with paid ads, such as Google. When my wife wasRead More…
As part of the Marketing Sherpa program, Robert Berghorn is scaling the mountain. Ascent PT, based in Long Island, NY, is now growing into a physical location after being a mobile business. The dream of being based in a premises was always there, but being part of our Private Practice Marketer platform and now theRead More…
When it comes to managing your own workload, a marketing assistant, or a team, planning and organizing projects ahead of time makes life so much easier and far more productive. Recently, I covered “How We Make 20+ Pieces Of Content From One Blog Post”. I explained how at Paul Gough Physio Rooms (PGPR), we useRead More…
A regular question I get asked is: “Do you ever run out of content to post about for Paul Gough Physio Rooms?” My answer is a simple one: No. We make the most of every piece of content, repurposing and distributing it under different headlines and positioning it in slightly different ways, multiple times acrossRead More…
Eric Wallace has enjoyed great success in 2021 – he is 200% up year on year! Based in Appleton, WI, Motus RX Physical Therapy helps active people move confidently and feel young without medications, injections or surgeries. Eric joined the 4% Club last year and in little over 12 months, his outlook and business hasRead More…
Do you want to be the leading face behind your business and be seen as an authority on the subject of patient health and physical therapy? One great way to place yourself ahead of your competition is to start a YouTube Channel answering questions that your perfect patients want to know. Did you know thatRead More…
Leslie Abrahams joined our Private Practice Marketer Program in May 2020, right after Covid hit. He knew that with the uncertainties around him, he needed to do what he could to keep his business going. Bodies Under Construction has 4 clinics across the south east of England. It hasn’t been an easy journey. There wereRead More…
There are so many different facets to the 4% Club that you can’t fail to progress and grow as part of it. Less work for more profits: it’s a great game plan. Rebecca Yu, of Royal Therapeutics Treatment in Burnaby, BC, Canada has just enjoyed her best month ever. She has stepped back from treatmentRead More…
Most successful physical therapy clinic owners use Instagram and other social media platforms to promote their products or services. However, many PTs are making some classic mistakes with this platform. Here on Planet Paul we do talk a lot about Facebook, because our ideal patient also happens to be the primary demographic of Facebook usersRead More…
